Marani Brands Expands Its Market Coverage
Monday June 30, 4:44 pm ET
Proudly Announces Planned Expansion into the State of Florida
LOS ANGELES--(BUSINESS WIRE)--Marani Brands Inc. continues to accelerate its deliberate market expansion strategy by announcing today its plans to move into the Southeastern United States. The company is currently waiting for approval from the State of Florida to begin distribution of its signature vodka spirit, Marani, into the Florida marketplace.
As of June 20, 2008, Marani Vodka has made significant inroads in California and Illinois where distribution at national retail chains and liquor stores has accounted for placement in over 1,500 off-premise locations and over 900 premium on-premise venues. “With our markets continuing to expand and consumers discovering that Marani is a unique and great tasting brand, we are poised to make even greater strides, especially with the recent addition of veteran luxury spirits marketer Paul Fuegner and our advertising agency, Juggernaut,” said company CEO Margrit Eyraud.
About Marani Brands Inc.
Founded in 2001, as Margrit Enterprise International, Inc., the company is the creation of three family members Margrit Eyraud, Ara Zartarian and Ani Kevorkian. They made a pilgrimage to their ancestral homeland, Armenia. There they found a country struggling in the wake of the breakup of the former Soviet Union, yet they were greeted with enormous warmth and generosity. The result was the family’s determination to help bring the pride of Armenia’s products to the rest of the world. The company exports from Armenia some of the world’s finest vodka, brandy, cognac and wines. In April 2008, the predecessor company was acquired by a public company called Fit For Business, Inc., which changed its name to Marani Brands, Inc.
“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995. Statements in this press release regarding the Company’s business that are not historical facts are “forward-looking statements” that involve risk and uncertainties. Such risks and uncertainties could cause actual results to differ from those contained in the forward-looking statements, including, but not limited to general business conditions, our current dependency on our distilling in Armenia and competition from much larger global companies in the alcohol business industry. Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such, speak only as of the date made. The Company is not undertaking to update any information in its various reports filed with the Securities Exchange Commission until the effective date of its future reports is required by applicable law. Any projections of future operations should not be construed in any manner as a guarantee that such results will in fact occur. These projections are subject to the change and could differ materially from final reported results. The Company may from time to time update these publicly announced projections, but is not obligated to do so.
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