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| MARANI BRANDS is a strong Buy with an estimated revenue projections of $16,000,000 in Fiscal Year 2008. MARANI is one of the newest Ultra Premium Vodkas to hit the market today. 1 out of 4 drinks are Vodka drinks Vodka is the largest spirits category with a 29% share The Ultra-Premium brands is the fastest growing segment (+27% in 2007) There are only 5 Ultra-Premium brands in the Top 100 Vodkas Marani Brands is currently selling in the United States, Mexico, China, Germany, Dubai and Monaco Marani’s unparalleled taste has been recognized by: American Academy of Hospitality Sciences – 2008 5 Star Diamond Award San Francisco World Spirits Competition – 2007 and 2004 Gold. |
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Large Spirits Cos. Buying Niche Brands Premium-Brand Vodka Companies Have Recently Sold for about 10x Revenues • In 2004, Grey Goose vodka was acquired by Bacardi Limited for $2.7 Billion • In 2007, Constellation Brands, Inc. brought Svedka vodka for $384 million • X-Rated’s, Jean-Marc XO Luxury vodka brand, was purchased by Gruppo Campari in 2007 for $40 million on sales for only 70,000 9-liter cases • Diageo purchased Ursus vodka for €145 million in 2004 with <$20M in sales • Earlier this year, Diageo bought 50% of Ketel One vodka for $900M, or 8.33x $216M revenue • On March 31st, Pernod Ricard purchased Vin & Sprit’s Absolut vodka for €5.28B or 21x earnings • In May, Gruppo Campari announced that it is in the market for another premium vodka brand to add to its product line (source:Bloomberg) |
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